Users will soon have a fresh option that enables them to reduce the quantity of AI-made videos appearing in their feeds. This initiative comes as the platform announced that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale launch. This shift comes amid a increase in content created by AI, spurred by new video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the quickest rising content creators on another major platform primarily display AI-generated videos. A considerable share of this content is considered mass-produced AI material, a term for inferior, mass-produced content that is typically illogical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, ranging from digital art to educational videos, and we want to provide users the power to see more or less of that, depending on their own preferences,” said a company executive.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn media items are uploaded to the service every day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the volume of AI content they watch by accessing the topic control feature in the app and picking AI-made media. Additional categories that can already be modified under the tool cover news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate content makers to tag “realistic” artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
Additionally, the app will now attach an artificially created watermark to content made using its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This action is designed to stop users from trying to evade the tagging system.
Educational Initiatives
The platform is additionally establishing a $2 million awareness program for experts and groups to develop learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on teaching coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, during controversy over proposals to cut jobs for a large number of safety staff in the UK. It is set to cut hundreds of positions in its user protection team in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most distressing content before it is viewed by humans. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
